There are two ways to build a relationship with the customer.
One way is transactional. Here, money and gifts are used as a quick fix to get customer agents to buy into your products or company. Money alone can’t buy one of the most vital things you need to push your brand: relationships.
The other way is through relationship building skills. This is hard. Diversify your network, invest in the relationship as much as you expect from your partners. Focus on only quality relationships. You should not invest time in vain discussions. Additionally, you should build an array of relationships with people who have shared values, interests, and drives.
Focusing on money alone is a recipe for disaster. Using both ways is a potent potion.
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