Levelling up your organization calls for tough decisions. These measures mean that low-value customers have to be fired at some point in your business.
Eighty per cent (80%) of earnings come from twenty per cent (20%) of customers. Ten per cent (10%) of customers are willing to pay ten times more and one per cent (1%) is willing to pay one hundred times more.
Your tribe are the customers who keep your lights on. These are the true Kings and they deserve your awesome attention and focus.
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