Defining your purpose is vital. Why do you exist, why do you want to be a lawyer, an entrepreneur or a politician, why does your company exist?
As an entrepreneur, people don’t buy what you do. They buy your product or service because of your why?
We can feel the vibe about your company. Customers can feel your energy. If we don’t like the feeling, we will not associate ourself with your business.
When you start a business, start with why but know how to execute the idea. If you don’t know, figure it out or partner with someone who knows.