Levelling up your organization calls for tough decisions. These measures mean that low-value customers have to be fired at some point in your business.
Eighty per cent (80%) of earnings come from twenty per cent (20%) of customers. Ten per cent (10%) of customers are willing to pay ten times more and one per cent (1%) is willing to pay one hundred times more.
Your tribe are the customers who keep your lights on. These are the true Kings and they deserve your awesome attention and focus.
Do you know your “personal brand”? What impression do people have about you?
We know Microsoft as a company that wants to empower people, while Apple is dedicated to the improvement of man.
Ultimately, building your brand requires that you work on your Performance, your Image, and your Exposure. Think of this as your PIE.
The question is: how big is your PIE? The bigger your pie, the bigger your brand.
Hate, tribalism and bigotry should not stop you. Shake them off and pity the haters. They have so much to learn.
Settle your nerves, go for a walk, run, get a shrink, do whatever you need to do. Ignore all the negative voices.
Although, if there is one person you cannot ignore, that would be your spouse. Trust me on this one.
No one who played safe has ever made it big. Be clear to work harder and longer. This is a guarantee for crushing it.
The magic begins with an intentional step in the right direction.
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Blue ocean strategies are difficult to create. If it was easy, everyone will be doing so.
It may not always be available, but there will be no competition if you move now.
Your choice will not be perfect because nothing is.
If you care enough, it can always be improved.
Firstly, Market Square is not just in the retail business, they are in the business of establishing strategic real estate assets.
Secondly, Toyota isn’t in the oil and gas business, although they depend heavily on gas, they provide means of transportation. When you buy a car, what you need is a means of moving from point A to point B. What you want is a luxurious means of achieving this need or a modestly affordable means. It is your choice and your choices define who you are.
Just as we know the business of Market Square and Toyota, we must comprehend the purpose of leadership in business and politics. Certainly, leaders do not defend the status quo. Leadership is visionary and must continue to evolve.
A wooden chair has the qualities and properties of a tree. Also, a car has the properties of aluminium and other materials it is made from. Thus, leaders must exhibit the properties and qualities of supreme creativity, a leader must move people and a leader must be a changemaker.
A well thought out strategy that is not executable is not a strategy.
Your strategy sets a vision for the future.
What you are thinking of, someone else is executing today, or are they?
We are quickly running out of time, thus your strategy should be executed with urgency.
As the Chief Executive Officer of a company, the Commander in Chief of an Army and Navy, your role is to execute strategy. No excuses.
Take massive actions. Where there is no strategy, execution can get you results. Results are all that matters.
Execution trumps strategy. Execution is King.
As a social media marketer, you want to block out the time you need to spend on your business. Spend most of your time developing your content and sharing it with your audience. Ensure you engage with your audience and reply to all comments.
Becoming a successful digital marketer can be stressful. To avoid falling sick, you must raise your self-awareness. Get six to eight hours of sleep. Spend what’s left of your time on your family and your business. Forget about leisure.
Marketing is a lot about getting your customers attention. As a social media marketer, it is imperative to know where attention is going. Do not be comfortable on one platform.
Content is king on social media. Create a pillar of content that you can disseminate to suit other social media channels. Great content is as a result of passion and expertise. It must not be perfect. Just keep improving. The learning process should be part of your content and do not wait until you are successful to start creating your content. Document the journey. Your audience should watch you develop, learn from your failures and understand what worked.
Documenting the process ensures that valuable moments are captured. You may hate it at the start, but you will get used to it after a while. However, do not create mediocre content. Mediocre content will give you mediocre results.
Embrace your newness. Your content is yours. Own it.
When negotiating a transaction or a deal it is crucial not to make the other party lose face. Have empathy and put yourself in the shoes of the other party.
Is your end goal to get the biggest percentage off this transaction or to develop a longterm valuable relationship for repeated transactions? You can ask for 90% of the profit or you can allow the other person to take more so they are happy to bring more business to you in the future.
If you are negotiating a new trade, great guidelines for the new process. You can inform the parties to meet at an agreed venue, at a specific time. Inform everyone to take notes if necessary and agree to a rule of engagement. I listen to everything the other party has to say and I make sure we agree that when I am talking every other person is listening. Negotiations create more value when there is mutual respect and understanding.
In some scenarios, you have to meet in person with different stakeholders and get their buy-in before you schedule a general meeting for all the individuals involved. The meetings before the meeting.
Be appreciative when the other party makes concessions and reciprocate. This builds trust.
Present several options to the parties and ask colleagues to make a choice. People like to feel important.
Negotiating with people from different cultures presents its challenges. Figure out how varying cultures express disagreement and make adjustments to your approach. Russians, for instance, are comfortable with expressing disagreement while Mexicans aren’t. You shouldn’t make someone from Saudi Arabia confirm what they have just said but this is acceptable with the western cultures.
