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Category: Entrepreneurship

The relationship with the customer

There are two ways to build a relationship with the customer.

One way is transactional. Here, money and gifts are used as a quick fix to get customer agents to buy into your products or company. Money alone can’t buy one of the most vital things you need to push your brand: relationships.

The other way is through relationship building skills. This is hard. Diversify your network, invest in the relationship as much as you expect from your partners. Focus on only quality relationships. You should not invest time in vain discussions. Additionally, you should build an array of relationships with people who have shared values, interests, and drives.

Focusing on money alone is a recipe for disaster. Using both ways is a potent potion.

What makes a dysfunctional team

A highly functional team is what gives an organization an edge. A dysfunctional team, on the other hand, can drag a group to a halt. Yet, many organizations fail to build a proper team. So what makes a dysfunctional team?

  • Lack of trust: team members are unwilling to be vulnerable
  • Fear of conflict: lack of trust creates a room where team members hesitate to debate their ideas
  • Lack of commitment: because people don’t debate issues, they fail to buy-into decisions made
  • Avoidance of accountability: since team members don’t buy-into decision, they don’t hold themselves or anyone accountable to results
  • Inattention to result: individuals put their personnel interest above the need of the team.

To build a functional team, the team must:

  • Create trust
  • Engage in unfiltered conflicts around ideas
  • Commit to the team decision and plans
  • Hold everyone accountable
  • Focus on achieving the team’s collective result

Great dumb ideas

A dumb idea that comes to your mind but you just brushed it off. A few months or years later, someone has executed it.

Now that business is worth a few hundred million dollars or even a billion. Yet, we’ve had many of those ideas.

Who would have thought of sharing a house with a stranger? As dumb as that might sound,  Airbnb was worth over $38 billion before COVID.

Is it online dating or an electric car? For sure, the time for an idea to become successful may not have come in your current location.

In 2008, I developed an e-commerce site in University. However, in 2012 Jumia was founded.

That dumb idea in our head can be the next breakthrough. Execute.

Ignore sunk costs

The most crucial lesson we’ll learn in business is to “ignore sunk costs”.

We may have invested blood and sweat in the project. Conversely, if it has obviously become an economic drain, or if it is tearing apart our heart and relationships, then it is time to quit.

Certainly, you’ll experience some trustworthy investors who have put their hope and fate in your potential to deliver the project. At the same time, your partners have told you how lucrative the business is. As a young entrepreneur, you are confident that you have some experience and you are itching to get going.

As the project moves forward, you start to learn about the true skills and actual values of your partners. You discover that this is different from what they have preached to you.

Coupled with dealing with your partners, you encounter demanding community stakeholders and opportunist local government officers. Additionally, your suppliers’ consistently fail to deliver on their promises.

There is so much to learn from these scenarios. For every entrepreneur, artist, politician or designer, yesterday is forever gone and tomorrow is worth a million.

A few years ago, I experienced all this. What was the alternative? Ignore sunk costs, learn from the experience, quit, carve a new path, or go back to the drawing board.

Your ability to bounce back is certainly one of the key skills required to succeed.

Good artists copy, great artists steal

The fastest way to the money as an entrepreneur is standing on the shoulder of a giant. Money isn’t everything in life or business, but it ranks high up there with Oxygen, and it is the answer to most problems.

If you didn’t go into business for making money, then you must be lying.

Being good with technical skills does not mean you are good with the business that requires that technical skill.

An all-the-time entrepreneur never just winged it. They have a plan. A plan dramatically increases your chances of success as a business.

You may never look at your plan again. However, the rigour of thinking thoroughly through the business plan is a vital activity. Get a plan. Search for it. Numerous templates exist over the web.

The future of reading

Before libraries, paper books were expensive as owning a house until mass printing was invented by Gutenberg, a German inventor.

Right now, we have ebooks and audiobooks. You can include videobooks to be a little bit techier. The creation of digital media has made access to information easier and faster. The time saving from this invention is enormous. This means that some people are using the gained time to become smarter by reading more.

Patrick Bet-David, an American Entrepreneur advocates that an all-the-time entrepreneur should be reading eight books a month. I use to think I read a lot until now. However, this is possible and it requires plenty of sacrifices. Forget about leisure.

The way I do it is using audiobooks. At this instant, some books are not available in audio and other books just have to be read on paper, especially reference books covering subjects like physics.

To compete intellectually in the global village, you need to be a lot smarter than before. It has become more imperative to educate our people here in Nigeria because the world is moving on faster than we think, while we fall behind the more.

Worse choice ever

The choices we make are a huge step towards our goals or lead us far astray. When we make a decision, it can be with outmost confidence or in another situation, with not enough information.

It is all right if it was a good decision, but we learn what didn’t work if it was the wrong one.

Some of the worse choices ever made are as a result of the following:

  • Not enough information
  • Poor Analysis
  • Social Pressure
  • Superstition
  • Unevaluated biases
  • Propaganda

All hope is not lost, we can get better at our decision making and to do this, use the WRAP process:

  • Widen Your Options.
  • Reality-Test Your Assumptions.
  • Attain Distance Before Deciding.
  • Prepare to Be Wrong.

Deciding whether to invest in a business idea or not

I go through three processes when a new business idea is presented to me. Going through these processes enables me to decipher if the idea is worth investing in or not.

I listen, discuss and then investigate further.

A lot of information will be presented to you during the first stage or the listening process. There will be a list of uncertainties because the idea is nascent. Your role here is to take in as much data as possible. It is tempting to turn down the idea in this early stage because the idea will be presented with passion and thus, seem very risky.

The next stage is the discussion phase. Here, you’ll ask a lot of questions. If there are three or more people in the team, allow everyone to talk. Most of the risks that were spotted in the first stage are mitigated here. The result of this stage is that the idea is clearer.

After you have gone through the first two stages, most times, there will be items to investigate further. There may be grey areas left to still discuss. The team’s role in this third stage is to endeavour that those areas are explored and clarified.

It takes time to develop and implement a full-fledge business idea. You must have patience, be ready to work hard and possess the willingness to learn.

Work smart and hard

On one hand, smart work is seeking creative ways to complete tasks quicker. For example, using accounting software to manage the business income and expense accounts.

A spreadsheet can do the same task. However, using accounting software saves time as tasks and reports are already automated. Using a spreadsheet to do the same job is tedious work.

There are opportunities to save time in all professions including law, politics, engineering and software development.

Consequently, what do we do with the gained time? We must achieve more. Hard work is achieving improved results with gained time. We can certainly do more in our hospitals, our schools and our government ministries and departments.

You should be proud of doing hard work. That’s how change happens.